Odds & Ends

As promised, here is a collection of stuff that didn’t make it into any of my client case studies. Please enjoy! (It’s for your viewing pleasure, after all.)

Visit Altoona

A delightfully different, charmingly quirky tourism brand promoting entertainment, dining, events and more in Altoona, Iowa.

I’ve written pretty much every piece of content on Visit Altoona’s website and social media since January 2022. Not to diss any other contributors, but you can tell when I wasn’t the author (no tea, no shade...just facts.)

PS: Visit Altoona’s brand voice being super similar to mine is legitimately a coincidence. I inherited this client. So, contrary to popular belief, I did not create it in my image.

The Buzz: Winter Recreation in Altoona

The Buzz: Jolly Holiday Lights

Little Friends - Impact Video

Based in Warrenville, Illinois, Little Friends, Inc. provides a lifetime of support services to children and adults with autism, as well as their families.

In early 2023, MACLYN was hired to create a video highlighting their impact. I took the lead on crafting the overall narrative, outlining the story we wanted to tell and how we wanted to tell it.

Thanks to the Little Friends staff, we were able to meet up with some outstanding interviewees whose lived experiences took the piece to a whole new level.

EIS Holdings

EIS tackles some of the nation’s toughest environmental and infrastructure challenges. I spent 2022 crafting blogs and social media content to help position them as an industry authority and create brand synergy across their family of regional companies.

UNDERGROUND STORAGE TANKS: THE IMPORTANCE OF COMPLIANCE

SOIL REMEDIATION: HOW EIS CLEANS UP “DIRTY DIRT”

Program Productions, Inc.

(Plus XLT Management Services & ProCrewz®)

The world’s biggest live events and broadcasts need the world’s best talent, tools and infrastructure. Enter Program Productions, XLT Management Services and ProCrewz®.

Avanade - New Creative Campaign Pitch Deck

Back in the summer of 2022, Avanade invited MACLYN to join agencies from around the globe for a pitch competition. The mission? Reimagine their brand to help it live up to their reputation as a world-class technology partner.

Leaning into Avanade’s existing “wave” motif, here’s what my then-fellow Sr. art director (Rebecca Cravatta) and I came up with. Though MACLYN didn’t end up winning the pitch, Avanade was thoroughly impressed with the quality of our work and commended the team for our innovative, outside-the-box approach to their brand.

Assets Created

  • Brand Identity

  • Value Prop

  • Sample Ad Lobs

Avanade Pitch Up-Front & Value Prop

Konrad Construction

Construction is one of those industries where the work speaks for itself. To get to that point, however, you have to prove that you’re the right partner for the job. Here are a few of the many assets I created to help Konrad Construction do just that.

Wannemaker’s Home & Garden

WanneSeeARetailClient? Take a gander at a few odds and ends I’ve created for Wannemaker’s in Downers Grove, Illinois!

At The Pier Arcade

Play is a powerful thing, especially when it’s propped up by cute, light-hearted marketing. I wrote copy for a handful of At The Pier Arcade promo assets in 2022, from brand awareness ads to limited-time offer campaigns, social posts and more. As you might’ve guessed, they were indeed both cute and light-hearted.

Terrace Hills Golf Course - New Website

My literal third day of work at MACLYN, my boss approached me with a big task: write a new website for a popular Iowa golf course, essentially from scratch.

My response? “All in a day’s work.” Well, I didn’t actually say it like that. But you get the point. I gathered as much information as I could, synced up with an art director and hit the grass running.